COMING SOON: The Frozie gives new meaning to a beverage insulator with its built in freezer gel packs. It is sure to keep your beverage colder - longer. It is the best beverage insulator product ever, keeps your drinks cold; put it in the freezer, then on your choice of beverage for ice cold enjoyment. How to enjoy your Frozie Step 1 Place Frozie in the Freezer Step 2 Remove and insert your favorite beverage Step 3 Enjoy your beverage as it gets colder and stays cold longer.